After two years with Google Adsense my adsense account got disabled. I am really not sure what violation i was guilty of because Google will never tell you but I pretty much have narrowed it down to using unaltered PLR on really basic looking sites. I guess that put me i the Made For Adsense category. I have no hard feelings because like any business Google has to do what it feels has to be done to remain profitable.
Looking For An Adsense Alternative When You Lose Your Account
I was very nervous when i got the Adsense account disabled email. I was making anywhere from $600 to over $1000 on a pretty consistent basis for the last two years. In fact i was so content making that much that i never thought about diversifying or having an Adsense alternative in place to earn more money or keep my earnings if my adsense account ever got disabled. I was depressed to say the least.
The day after the email i snapped out of my sulking mood and got to work. I researched many different methods of making money online and settled on promoting a clickbank product. I knew nothing about doing this and figured i would find a good source of information.
I purchased a book called called secret article profits it goes over affiliate article marketing and kind of opened my eyes how easy it is to make money without Adsense. The method involves using simple redirects to have people land on the affiliate sites salespage using article marketing and clickbank hoplinks. Since i was already article marketing for my adsense sites i knew i could blast out 30 articles in a few days and see what happens.
The product i picked does not have a high commission, its around $10 but it is in niche that i have been involved in for over ten years. I figured this was a good fit and i could write some articles quickly around this niche and hopefully get some cash rolling back in.
The results were nice, in 12 days i had made 4 sales for just under $40 from 26 articles submitted only to www.ezinearticles.com Total time writing the articles was 5 hours, and i did it on my lunch hour at work so it did not interfere in my family time at all. The product has a conversion rate of around 1.5% so far. So for every 100 people that get redirected to merchant sales page i make 1 and a half sales or about $15. What adsense niche are you going to make $15 from 100 visitors???
My goal is to get this niche up to two or three sales a day then move onto the next niche and create residual income that way. The best part is that there is nobody looking over your shoulder and no terms to violate, clickbank does have a few rules but nothing major like Google has.
Plus when i did the math i was making way more with clickbank even with my smaller commission then i would with adsense for the same amount of clicks.
So my advice to anyone involved in just Adsense and nothing else is to diversify your income sources, its easier then you think and may just find that you wind up making more money then you do now.
Showing posts with label google adsense. Show all posts
Showing posts with label google adsense. Show all posts
Tuesday, November 18, 2008
Saturday, September 27, 2008
Where Adsense Should Appear
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.
Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.
This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.
Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.
Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.
This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.
Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
Friday, September 19, 2008
Understanding The Google Adsense Report
When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.
It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.
Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.
Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.
Page eCPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.
Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature. First, just start.
How is Google Adsense Different From Other Ad Networks?
Primarily because it is Google and that carries a lot of clout just with name recognition alone. But here are some advantages to being a part of the Google Adsense network:
Getting started is fast and easy and requires no technical knowledge. Google Adsense even provides html code for easy implementation with clear instructions.
Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.
Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.
Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.
Google Adsense provides an extensive support site that is easily understood.
It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.
Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.
Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.
Page eCPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.
Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature. First, just start.
How is Google Adsense Different From Other Ad Networks?
Primarily because it is Google and that carries a lot of clout just with name recognition alone. But here are some advantages to being a part of the Google Adsense network:
Getting started is fast and easy and requires no technical knowledge. Google Adsense even provides html code for easy implementation with clear instructions.
Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.
Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.
Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.
Google Adsense provides an extensive support site that is easily understood.
Friday, September 12, 2008
Keep Your Earnings High By Avoiding Google Adsense Smart Pricing
All web publishers want to make the most per click from their AdSense accounts. After all the more you make per click the easier it is to make a nice income from Google AdSense. For this reason many people build blogs and websites in the high paying niches and use any means necessary to fill them with content. But as I am about to explain this will do them more harm then good.
Many people think that just the niche alone controls how much you will earn when a website visitor clicks on your AdSense ads. While it is true that the niche does make up a significant part of the pay out equation it is still just a part of it.
As of late the advertisers that use AdWords have been paying rather close attention to the clicks their ads are getting on the AdSense publisher network. They are looking for sites that are sending traffic to them thought AdSense ads that are not converting into business for their company.
Most of these advertisers have been eliminating their AdSense ads from sites that offer no business advantage to them. These are often sites with scraped content, poorly written or overly used PLR materials.
Once the higher paying advertisers start to filter their ads from your site you will more then likely begin to see a reduction in click pay out. Many web publishers attribute this to being smart priced.
Smart pricing is a term to describe Google reducing the amount your site or sites make per click. It is usually noticed when what used to pay a larger amount begins to pay pennies per click.
While Google does occasionally smart price AdSense accounts it is actually more common for advertisers to pull their ads from your site. The frustrating part is that you have noway of knowing what actually happened.
So to avoid a reduction in AdSense click pay outs always write unique useful content for your website or blogs. Even it if takes a little longer to build your site the effort will be worth it in the long run.
Here is a great post by Google about Smart PricingWednesday, September 10, 2008
Pros And Cons Of Google Adsense
You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.
Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.
AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.
AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.
AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.
It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily.
But as stated, above, there are some negative aspects to advertising with AdSense and here's a small list of such cons.
Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.
There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.
First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.
If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.
When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.
So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.
Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.
AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.
AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.
AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.
It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily.
But as stated, above, there are some negative aspects to advertising with AdSense and here's a small list of such cons.
Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.
There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.
First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.
If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.
When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.
So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.
Friday, September 5, 2008
How To Earn More With Adsense-Making Adsense Work For You Takes The Right System
Making money with Google adsense is something that many people attempt at and many people fail at. Although if you can approach it with the right plan of attack you an make a very nice side income, maybe even replace your daily jobs income. I currently use the system i am about to describe to make on average between $800-$1200 USD per month depending on traffic and click payout, and i do this working only on my lunch hour at work and a few hours on the weekend. All in all i probably put about 25 hours into my adsense efforts per month.
Pick The Right Niches Not The Fun Ones
Many adsense books and course tell you to start with a niche you know about and are interested in. They tell you this because its easy to write about things you like, but taking the easy way rarely gets anyone rich! Bottom line is write about something that pays well for your time, if it ends up to be something you like all the better.
To start with you need to pick a niche that has high bid prices in adwords, its also great if that niche has large corporate advertisers with huge ad budgets. You can find this at www.spyfu.com just by entering the keyword in the search box you can see how many adwords advertisers there are and what the bid range is. Stick with bid ranges that start at $2, at this level the advertisers probably have some capital backing them up and will bid higher in the google adwords content network which is where the google adsense ads come from.
Some of the best niches are in the mortgage, credit card, insurance and legal niches. These can easily payout over $2 per click so you may need very little traffic to make $10, $20 or even $100 per day.
Finding Good Keywords
First off keyword research is more like an educated guess more then anything. How often a keyword is searched for and what the competition is for that word can change on a daily basis. Although it is still better then guessing blindly in the dark!
Where To Get keyword's
Go to www.wordtracker.com and enter the keyword you want to check, for example enter mortgage refinance (a great paying niche) and it will return the 100 most popular keywords.
Next to those keywords is a number that tells how many times PER DAY that term is looked for on google. Find keywords with daily searches of 5 and above. Next enter that keyword with quotes "example keyword search" in google. The results that come up will show the amount of pages optimized for that keyword.
The lower the number of pages that gets returned the better it is for you. However you have to look at more then just the number of competing pages. You also have to look at the pages themselves. What is the Page rank of those pages. Are they keyword optimized for the keyword and do they use the keyword in the URL or page title?
If you see sites like howstuffworks.com, msnbc.com wikipedia.com on the front page you can pretty much figure you will have a hard time placing on the front page for that keyword and move onto the next one.
Google also has a great new keyword tool that supplies a lot more information the wordtracker. I just prefer wordtracker because i am used to it and it has worked for me.
Make Your Site
Many people use blogs for their adsense sites, while they work great i just prefer static HTMl sites and have ha good luck with them. With that in mind i will focus on HTML site building but if you use blogger or wordpress the methods will still wok the same. What i recommend for a good adsense site is making a 10 page website and writing your own content, rewriting PLR material or paying to have the content written for you. Write the pages around keywords that have lower competition as described above. How you make the site is up to you. There are many programs that can turn articles into fast websites, programs like hypervre work well. Or you can grab a template and edit it quickly. I like and use this adsense template as it looks clean and has given me a good CTR and is very cheap. You will also need a HTML editor to edit your pages you can does this with a free HTML editor like www.nvu.com. But if you are a little scared of editing HTML code you can always try Xsitepro this program can turnout some great looking sites with very little effort on the part of the user.
Place Your Adsense Ads
The next step after you get your site template and content written is to place your ads. On most sites the best ad format is going to be large 336 X 280 rectangle block placed above the content and under the title. However keep in mind Google is very picky about what the title says if the links are under it. If they are unhappy they may warn you, stop serving ads to your site or ban your account. They are looking for titles that lead the reader to believe the links hold more information, how they judge this is a mystery so to be safe i always put the ads over the title. While the 336x280 ads work well some people change this to the 300 X 250 or the 250 X 250 and have better luck. Every site is different so experiment with yours. I also run a 160 x 600 skyscraper down the right side as i have fond the right side converts better the the left by just a little bit. I sometimes will change this adsense unit to an affiliate banner ad but for the most part i leave it as a adsense block.
When it comes to ad color I have found that the standard link color works the best on my sites. The code for this is 000FF and is the standard blue link color. There has been some recent buzz about changing the links to red, i tried this and saw no increase or decrease in CTR so i like to leave it blue as it appears more natural to me. Again every site is different and Google makes changing colors very easy now, you can do it right in your adsense account. If you have the old adsense code you will have to change it for a the new style. As far as the text under the link i leave it all black or grey depending on my site.
Tracking Your Adsense Clicks
In order to fully analyze your adsense sites you need to know where your clicks are coming from. Fortunately Google makes this very easy for you by letting you set ad channel. To set an add channel just click the add new channel link when you get to the channels page when generating your adsense code. What channels will do is tell you what ad block is generating clicks, this way you can track any modifications you make to ad layout or color. Without channels you are just guessing. You can also see your best performing sites and try and drive more traffic to them to make even more money. For my sites i set two ad channels i refer to them as “site name” side and “site name” upper.
Drive Traffic To Your Sites
This is the part that can make or break your website. No matter how pretty your site is or how perfectly your a layout is without visitors you have no clicks or money coming in. Everyone has a unique approach to the way they drive traffic and i have developed my own method that has proved to work for me and give me a pretty good consistent stream of traffic. I will lay it out in steps that are very easy to follow.
1. I write over a period of 30 days 30-40 articles based around some low to medium competition keywords and submit them at a rate of one per day. I do this using a program called article past robot to automate the submission and submit them to about 10 article directories. I always submit to ezinearticles.com by hand first them i submit to the rest of the directories 24 hours later. If you are having a hard time writing article you can use instant article wizard to help you. Just remember to rewrite the articles it produces.
2.After the articles are written and published i start a blog at www.blogger.com and www.wordpress.org using the articles i wrote as content and leaving the author resource box in place. I just basically copy and paste everything from ezinearticles.com. I post once per day to once every few days on each blog. Each post takes about 1 minute to make. After the first few posts i social book mark each blog at www.digg.com and www.propeller.com I also ping each blog after each post at www.pingmyblog.com
3.At the same time i will grab a free site at www.weebly.com and make a short five page site that includes a links resource page that has anchor text links pointing to all my ezinearticles. The site is filled with some quickly rewritten content i either get from my site content, ezinearticles or PLR if i have it. I do the same over at www.tripod.com and will use digg and propeller again to social bookmark them.
4.Next I head over to www.squidoo.com and make a quick lense for my niche and again i just quickly rewrite some content and make a resource links page. Only this time i include anchor text links to my main website and my weebly website. Again i use digg and propeller to social bookmark the lense. Along with squidoo i will also utilize www.hubpages.com and write a few hub with some anchor text links in them pointing to my sites.
5.I will then go back and social bookmark all my ezinearticles using the tools available from www.onlywire.com and also a great one at http://www.ekstreme.com/socializer/ These free tools make it very fast to social book mark your sites. Keep in mind some sites may not allow ezinearticle submissions but many do. The best site to social book mark on is www.digg.com and there policy on ezinearticle submissions varies from week to week so always check and see if they are allowing them, its worth eh few minutes it takes. To get around that i will bookmark the resource page on my weeboly site that has anchor text links pointing to may ezinearticles.
6.After all my sites are made and all bookmarking has been done i will go submit a few comments on blogs. When i do this i enter a keyword associate with my site in the name box and enter my website address in the appropriate box. This will give you a text link to your site. Its a small thing but helps. Look for blogs that are in your niche or get a lot of traffic. Just remember to post useful comments and not spam.
That is my adsense strategy laid out before you. While it may seem like a lot it can actually be accomplished in 30-35 days. And when you are working with niches that have high payouts but stiff competition going the extra mile can really help you get the edge over your competition. And if you do this for a niche that pays highly you can easily make $5 per day everyday, multiply that times 5,10,20 or whatever your goals are and you can start earning a nice side income.
Wednesday, September 3, 2008
Getting Started With Adsense
A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.
Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.
The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.
You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site's contents and layout to maximize your AdSense earnings.
On the top of your page you also have link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page.
You can use AdSense for text (the said ads), using a search box or with referrals. Your choice among these options depends on how users will navigate your site.
Finally, there is a "My Account" tab which allows you to set up details concerning your account, payment and tax information.
To add a text ad on your site, go back to the "AdSense Setup" tab and click the "AdSense for content" link. Make sure you have cookies enabled in your browser.
You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types.
Of course, it's a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.
You can also view an example of how the unit will look to the right of your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step which Google takes for quality control.
The next step is to choose your add format and colors. You can basically select any color palette you choose with Google offering some of its own if you don't have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website.
However, your ad formats are limited to a choice of eleven formats. There's an "Ad Formats" link which takes you to a page that lets you see all even of these in action so you can decide best which one suits your site. Sometimes the most intrusive, doesn’t work best however again, this can vary from website to website.
After you finish with customization, you can click "Continue" from the bottom of the page.
You are now presented with a section entitled "AdSense for Content". You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box.
You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and condition which would inevitably provide legal resources which would probably be deemed inappropriate.
What is then left for you to do is get content on your page (provided you didn't have any already). Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site's content.
And you're all done. For a simple page this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. Although it is quick, its mass appeal also makes it the best. Through being the most popular, advertisers and publishers alike see Adsense and Adwords as their natural first choice.
Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.
The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.
You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site's contents and layout to maximize your AdSense earnings.
On the top of your page you also have link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page.
You can use AdSense for text (the said ads), using a search box or with referrals. Your choice among these options depends on how users will navigate your site.
Finally, there is a "My Account" tab which allows you to set up details concerning your account, payment and tax information.
To add a text ad on your site, go back to the "AdSense Setup" tab and click the "AdSense for content" link. Make sure you have cookies enabled in your browser.
You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types.
Of course, it's a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.
You can also view an example of how the unit will look to the right of your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step which Google takes for quality control.
The next step is to choose your add format and colors. You can basically select any color palette you choose with Google offering some of its own if you don't have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website.
However, your ad formats are limited to a choice of eleven formats. There's an "Ad Formats" link which takes you to a page that lets you see all even of these in action so you can decide best which one suits your site. Sometimes the most intrusive, doesn’t work best however again, this can vary from website to website.
After you finish with customization, you can click "Continue" from the bottom of the page.
You are now presented with a section entitled "AdSense for Content". You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box.
You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and condition which would inevitably provide legal resources which would probably be deemed inappropriate.
What is then left for you to do is get content on your page (provided you didn't have any already). Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site's content.
And you're all done. For a simple page this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. Although it is quick, its mass appeal also makes it the best. Through being the most popular, advertisers and publishers alike see Adsense and Adwords as their natural first choice.
Tuesday, September 2, 2008
The Disadvantages of Adsense
The Disadvantages of Adsense
As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly concentrating on its content.
Adsense has also become so popular that people can distinguish them from other adverts. Therefore people may choose to ignore them without even paying them a thought. This has been a hot topic discussed by Bloggers and one that could contain a lot of truth. Many have blamed Google for this, and their decision to include text that says “ads by Google” beneath the advert.
Many publishers also fail to ever gain the revenues they anticipated when starting the program. Those only gaining 30 – 40 visitors a day to their website would be unlikely to earn even one dollar a day. Many advertisers talk of rates such as 1.5%- 5% for traffic to click conversion, whilst only gaining around $0.10 per click. The maths doesn’t work out great, but you can hardly blame advertisers or Google if you are not bringing enough traffic. The key is to bring targeted traffic to your website that are likely to click on adverts, however it is said that it may be easier on other programs which allow figures such as 75% share of advertising revenues for publishers.
Another disadvantage in adsense is that it has almost become tacky. Its appearance on websites that generally appear to be designed in a DIY fashion has lead people to associate them inextricably. This can only be tackled through adsense evolving to be more attractive to the bigger brands, whilst those who currently use adsense are restricted.
Google Adsense also has to tackle the issue of click fraud which is anticipated to count for over 15% of click through rate in content. This has meant that advertiser’s who have been particularly affected, have moved away to other programs or have restricted their advertising to search.
This has meant that there is less competition in content and therefore smaller revenues for publishers. Publisher’s who previously had high yielding ads, are now having to alter their content to ensure they get any adverts at all. This has largely been the fault of the publishers themselves however the issue is one that; if not addressed could bring adsense to its knees.
Google Adsense also has the disadvantage of not paying enough for their search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere then problems will occur for advertisers and publishers alike. Although Google fail to pay enough for search another major problem with Adsense is that it does not have a powerful database of graphic adverts. Many advertisers prefer showing graphically drive advertisements, however this has yet to materialise. As several other programs exist for PPC graphic distribution problems could occur.
Whilst this may not be a problem for all publishers, many complain that the adverts within their site do not change, so their repeat visitors fail to see fresh adverts so therefore fail to visit them. This is a problem which could be addressed through making adverts rotate. However if adverts rotate then how will that be linked with advertisers paying a rate per click? These are all problems which Google has to address to ensure that Adsense remains the market leader.
Adwords on the other hand also has major advantages, and remains the best in the market. It’s CPC rates can be chosen by the advertisers so that even when they feel that they are not getting the results they expect they can lower their prices whilst still using the service.
Whilst many issues remain with adsense the program still remains the most popular amongst publishers, whilst Google Adwords remains the most popular amongst advertisers; with a database of over 140,000 Adwords will remain on top for the time to come.
As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly concentrating on its content.
Adsense has also become so popular that people can distinguish them from other adverts. Therefore people may choose to ignore them without even paying them a thought. This has been a hot topic discussed by Bloggers and one that could contain a lot of truth. Many have blamed Google for this, and their decision to include text that says “ads by Google” beneath the advert.
Many publishers also fail to ever gain the revenues they anticipated when starting the program. Those only gaining 30 – 40 visitors a day to their website would be unlikely to earn even one dollar a day. Many advertisers talk of rates such as 1.5%- 5% for traffic to click conversion, whilst only gaining around $0.10 per click. The maths doesn’t work out great, but you can hardly blame advertisers or Google if you are not bringing enough traffic. The key is to bring targeted traffic to your website that are likely to click on adverts, however it is said that it may be easier on other programs which allow figures such as 75% share of advertising revenues for publishers.
Another disadvantage in adsense is that it has almost become tacky. Its appearance on websites that generally appear to be designed in a DIY fashion has lead people to associate them inextricably. This can only be tackled through adsense evolving to be more attractive to the bigger brands, whilst those who currently use adsense are restricted.
Google Adsense also has to tackle the issue of click fraud which is anticipated to count for over 15% of click through rate in content. This has meant that advertiser’s who have been particularly affected, have moved away to other programs or have restricted their advertising to search.
This has meant that there is less competition in content and therefore smaller revenues for publishers. Publisher’s who previously had high yielding ads, are now having to alter their content to ensure they get any adverts at all. This has largely been the fault of the publishers themselves however the issue is one that; if not addressed could bring adsense to its knees.
Google Adsense also has the disadvantage of not paying enough for their search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere then problems will occur for advertisers and publishers alike. Although Google fail to pay enough for search another major problem with Adsense is that it does not have a powerful database of graphic adverts. Many advertisers prefer showing graphically drive advertisements, however this has yet to materialise. As several other programs exist for PPC graphic distribution problems could occur.
Whilst this may not be a problem for all publishers, many complain that the adverts within their site do not change, so their repeat visitors fail to see fresh adverts so therefore fail to visit them. This is a problem which could be addressed through making adverts rotate. However if adverts rotate then how will that be linked with advertisers paying a rate per click? These are all problems which Google has to address to ensure that Adsense remains the market leader.
Adwords on the other hand also has major advantages, and remains the best in the market. It’s CPC rates can be chosen by the advertisers so that even when they feel that they are not getting the results they expect they can lower their prices whilst still using the service.
Whilst many issues remain with adsense the program still remains the most popular amongst publishers, whilst Google Adwords remains the most popular amongst advertisers; with a database of over 140,000 Adwords will remain on top for the time to come.
Subscribe to:
Comments (Atom)
Posts
